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May 04 - 06 • Toronto
Congress Centre
Trade Show Hours: 12:00 noon - 5:00pm
Increase your visibility at Bakery Showcase with an event sponsorship.
It's a reliable cost effective way to increase traffic to your booth
and enchance your company image before, during and after the event.
Please note that costs
are quoted in net Canadian dollars and that the invoice issued will
include an additional 5% GST tax.
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If you don't see a sponsorship package that meets your marketing
needs, please contact Christian Khouzam at ckhouzam@baking.ca or
by phone 905-405-0288 x22, toll-free 888-674-2253 and he will work
with you to creat a package specifically for you!
1. On-Site Registration Area
The registration
area is the first stop for everyone attending Bakery Showcase. Reach
out to your potential and current customers before they even step
onto the exhibit floor.
Key sponsor benefits:
• Gold Event Sponsor Benefits
• Prominent signage recognizing your company as the
sponsor of the area
• Authorization to place company literature or samples
on registration counters
• Authorization to have up to 2 company representatives
"meet & greet" people in the registration area and/or
distribute promotional materials
Investment:
$8,000 exclusive - SOLD
2.
Lanyards
Have your company name around the neck of
every attendee at the event! Either you can provide the lanyards
or we can handle the production.
Key sponsor benefits:
• Gold Event Sponsor Benefits if we produce the lanyards
or Silver Event Sponsor Benefits if you provide them
• Company name, Booth Number and web-site address on
Lanyards
Investment:
$8,000 exclusive (if we produce lanyards)
$5,000 exclusive (if you provide lanyards)
3.
On-Line Registration
Get your company in front of every person
who registers on-line for the event. For the last event over 75%
of the pre-registrations received were done via the on-line system.
Each time someone registers they go through multiple screens (approx.
4 screens) to fill out their on-line registration form resulting
in repeated impressions for your company.
Key sponsor benefits:
• Silver Sponsor Benefits
• Company Logo on every screen of the on-line registration
system
Investment:
$5,000 exclusive
4.
Welcome Reception
Right after the trade show closes on Sunday,
May 4 a Welcome Reception will be held. Admission is free to all
and will include music, finger foods and complimentary soft drinks.
Key sponsor benefits:
• Bronze Event Sponsor Benefits
• Verbal recognition during event
• Recognition on signage
Investment:
$1,500 Disc Jockey
$1,500 Finger Food SOLD
$1,500 Soft Drinks/Water Station
or
$4,000 Exclusive Not Available
5.
Educational Seminars
The educational seminars profile relevant
and timely industry topics featuring renowned industry experts.
These seminars attract senior management and key decision makers
in the industry. Show this influential group of people that your
company is a leader by sponsoring one of the educational seminars.
Note: Four educational seminars are scheduled, two on Monday
and two on Tuesday - see below for an overview of each seminar.
Key sponsor benefits:
• Silver Event Sponsor Benefits
• Signage recognizing your company as the sponsor of
the seminar
• Authorization to place company literature or samples
in seminar room for your sponsored seminar
• Opportunity to have a company representative introduce
speaker
• Recognition on opening title screen
• Verbal recognition during opening and closing remarks
Investment:
$4,000 exclusive - May 5: 9:00am - 10:30am
$4,000 exclusive - May 5: 10:45am - 12:00noon
$4,000 exclusive - May 6: 9:00am - 10:30am - SOLD
$4,000 exclusive - May 6: 10:45am - 12:00noon
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MONDAY, MAY 5
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TUESDAY, MAY 6
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| Harold
Lloyd, one of North America's top retail specialist will present
two informative topics this morning.
Your Employee's First
30 Days
9:00am - 10:30am
Ever wonder how your newest employees are
really treated during their first 30 days on the job? Sure,
you have an idea, but do you really know? Harold will provide
real life examples of the good, the bad and the very ugly
way we introduce new employees to our world and you'll see
that we are more of the culprit than the victim when it comes
to new associate turnover. This session will show you the
importance of evaluating your new employee orientation program
and how to make the early phase of their relationship with
your company infinitely more positive.
Fishin' For Sales?...Better Bait The Hook
10:45am - 12:00noon
Minimal inflation, myriad new competitors
and merchandisers preoccupied with ECR, ABC and category management…or
worse, downsizing or merger-mania…no wonder sales are
flat with few encouraging trends in sight. Meanwhile, your
customers are being subjected to a shopping environment more
and more devoid of sizzle. This tendency to move towards "plain
vanilla" merchandising plays right into the hands of
your competitors; the category killers, niche marketers and
on-line operators. In this session you will:
• get in-store merchandising
techniques that stimulate more consumer spending and maximize
sales
• discover merchandising ideas that can be effectively
implemented in 1, 10 or 100 days
• learn ways to invigorate employees with new
and exciting ways to sell
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Enhancing
Your Attributes - Making Your Products Healthier!
9:00am - 10:30am
Presenters:
Phillip Lee Wing, The Food Development Group
Laura Pasut, BAC's Consumer Ed Spokesperson
Trans Fat Free, reduced saturated fat, sodium
and/or sugar, prebiotic, high fibre, whole grains are some
of the buzz words used to sell products to today's informed
consumer. Removing components or adding ingredients can improve
the healthfulness of your baked goods. As well, including
healthy attributes can help you stand out from the competition.
In this seminar you will learn about:
• which components should be
removed and/or replaced to make your product both conform
to legislative requirements as well as be on the cutting edge
of healthy, while not impacting on taste, texture and operational
attributes
• immediate product "fixes" to address
upcoming government and consumer requirements/concerns while
creating a platform for further health enhancement
• ingredients - prebiotics, omega-3, fax, fibre,
micronutrients - that can be added to enhance your products.
Why they are beneficial for your customers and how can you
get these ingredients into your products? Can you ever be
too healthy? At what stage is your product healthy enough?
• the challenges in making these changes to your
product. Can these changes be accomplished in your product
category? Are consumers willing and ready to pay for these
enhancements? Can we get these products to market?
Communicating Changing & Complex Nutritional
Messages to Consumers
10:45am - 12:00noon
Presenter: Leslie Beck
It's impossible for consumers to ignore the
almost daily reports about diet and health - including conflicting
headlines that leave many wondering if scientists are capable
of making up their minds. Recent controversies over fish,
dietary fat, carbohydrates, even Vitamin E, have raised questions
and left many people wondering what to eat. At the same time,
consumer interest in nutrition is at an all time high with
whole grains, fibre and omega-3 fatty acids top of mind. In
this session, Leslie Beck will share her insight into communicating
complex nutrition messages. She will discuss consumer nutrition
attitudes, knowledge and behaviours, current hot topics in
nutrition and factors that shape our eating trends.
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6.
Email Pre-Registration Confirmation
Communicate with every pre-registered attendee
before they even get to the event. Make sure your company is at
the top of their must-see list.
Key sponsor benefits:
• Bronze Sponsor Benefits
• Company name, 30 word message and web-site link included
Investment:
$2,500 1 opportunity SOLD
7.
Parking Lot Shuttle Bus
Give attendees a "lift" as they
walk from their car to the main entrance. A small courtesy shuttle
bus will continously move people to and from the main entrance to
the back parking lots on Sunday, Monday and Tuesday between the
hours of 11:00am to 5:30pm.
Key sponsor benefits:
• Bronze Sponsor Benefits
• Sign on side of shuttle bus will read: Shuttle Bus
courtesy of [Sponsor Name]. Visit us in Booth XXX
Investment:
$1,500 exclusive - May 4
$1,500 exclusive - May 5
$1,500 exclusive - May 6
8.
Aisle Sign Banner
Draw extra attention and visibility to your
booth by sponsoring an aisle sign. Your company name and booth number
will be hung on a banner below the aisle sign you are assigned.
Note: Only one banner per aisle and only one company can sponsor
a given aisle. Limited availability and on a first come, first served
basis.
Key sponsor benefits:
• Bronze Sponsor Benefits
• Production & hanging of banner included in package
Investment:
$1,500 10 9 opportunities
9.
Seminar Coffee Break
Give attendees a cup of java during the mid-morning
seminar break on Monday & Tuesday.
Key sponsor benefits:
• Bronze Sponsor Benefits
• Tent card on serving table will read Coffee courtesy
of [Sponsor Name]. Visit us in Booth XXX
Investment:
$1,000 exclusive - May 5 SOLD
$1,000 exclusive - May 6 SOLD
10.
Email & Fax Promotion Sponsorship
This is a great way to communicate important
show features and details to prospective attendees as they gear
up for the event. Note: Limited availability - only one sponsor
per promotion (not including Platinum sponsors). Email and Fax promotions
planned for Mar 25, Apr 17 and Apr 29
Key sponsor benefits:
• Contributing Sponsor Benefits
• Company name, 30 word message and web-site link included
Investment:
$800 ea - Mar 25 Email or Fax
$800 ea - Apr 17 Email or Fax
$800 ea - Apr 29 Email or Fax
11.
Team Bake Canada
Team Bake Canada will be demonstrating the
products they created for the April 2007 Louis Lesaffre Cup qualifier
in Mexico each day of the event. Your sponsor dollars will be used
for decor and attendee seating in the area.
Key sponsor benefits:
• Bronze Sponsor Benefits
• Recognition on signage in Feature Area
• Verbal recognition throughout the daily demo's
Investment:
$1,000 6 5 opportunities
NOTE: Team Bake Canada is also looking for companies willing to
donate ingredients and loan equipment so that they can do live demonstrations
from start to finish.
Key sponsor benefits:
• Recognition on signage
• Acknowledgement on Recipe Flyer distributed in the
demo area
Note: The equipment and ingredients listed below is an approximate
list of what Team Bake Canada will require. They reserve the right
to adjust this list as needed.
EQUIPMENT REQUIRED
1 Spiral Dough Mixer 12-15 liters maximum, with self-locking wheels
1 3 Bowl Beater-Mixer 40/20 liters, with self-locking wheels
1 Bakery Proving Box with grids 600 mm x 800 mm -16-20 racks
1 Stainless Top refrigerator, with 4 doors one of which for the
motor
2 Standard Stainless Work Table 30 inch x 6 feet, with drawer for
small equipment
1 Wooden Work Table 30 inch x 8 feet, with drawer for small equipment
1 deck oven, 4.80 m² -4 decks of 1.20 m².
1 Oven Loader
1 double convection Oven 5 racks eack
1 Pastry sheeter reversable
1 Standard Shelf for Sheets (600 mm x 400 mm), with self-locking
wheels
2 Standard Trolleys 610 L x 460 D x 990 H with self-locking wheels
60 aluminium Pastry Baking Sheets, 600 x 400
INGREDIENTS REQUIRED
Light rye flour - 40 kg
Dark rye flour - 20 kg
Whole Buck wheat flour - 10 kg
Light buckwheat flour - 20 kg
Whole wheat flour - 20 kg - DONATED
White bread flour - 60 kg - DONATED
Fresh yeast - 1 lb
Instant dry yeast - 2 lb
Honey - 1 kg
Salt - 2 kg
Butter, plugra - 10 kg
Butter unsalted - 5 kg
Olive oil - 4 lt - DONATED
Maple syrup real - 4 lt
Eggs - 12 dz
Milk powder - 2 kg
Whole milk - 6 lt
12.
Pens
Put your company name in the hands of attendees
by providing writing pens for them to use. Pens will be available
in the registration area and seminar rooms. Note: In addition
to the sponsor dollars, the sponsor must provide 1,500 pens.
Key sponsor benefits:
• Contributing Sponsor Benefits
• Tent card beside pens will read Pens courtesy of
[Sponsor Name]. Visit us in Booth XXX
• Show Management will ensure that pens are distributed
appropriately
Investment:
$750 exclusive - SOLD
13.
Park Bench
This is a great inexpensive way to get attention
as people use these benches throughout the event. Note: Exact
placement of park benches will be determined by Show Management.
Limited availability.
Key sponsor benefits:
• Contributing Sponsor Benefits
• Sign attached to park bench will read Courtesy
of [Sponsor Name]. Visit us in Booth XXX
• Production and placement of sign included in package
Investment:
$500 10 9 opportunities
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