Search Tips Finding a Company You must select your criteria a number of ways. Option 1 In the "Keyword/s dialog box, type in a keyword or set of keyword/s( e.g. Baking) and single click "Begin the online search". The directory will search all company for that word or words and return a listing of all matches. NOTE: This directory searches based on the exact string of characters you type. For example, if you type in "Bake" in the "Keyword/s" box, the results will include every allied member with the word "Bake". Option 2 Use a combination of keywords and selection boxes. If you use a combination of boxes and keyword/s the directory will search for the exact combination you chose. For example if you select "Company Description" and type in "Bake", your results will be of companies that have this words in its description.